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Prius wins recognition from leading automotive consumer publications
Prius has recently been recognized as the hybrid leader by several automotive authorities.

IntelliChoice.com, an online source for analysis of automotive cost and value, included Prius in its "Best Overall Value of the Year" awards for model year 2007. "The Toyota Prius, one of four hybrids on the list, is the Best Car Value Under $23,000 for the second consecutive year," IntelliChoice said.

Consumer Reports measures customer satisfaction by asking, "Considering all factors (price, performance, reliability, comfort, enjoyment, etc.), would you get this car if you had to do it all over again?" Based on the percentage of people who answer "definitely yes" to this question, vehicles are placed on the Most Satisfying list. ConsumerReports.org said: "The Toyota Prius ranks as the most satisfying vehicle overall for the fourth straight year, with 92 percent of owners saying they'd get another one."

Kelley Blue Book, a standard source for used vehicle pricing, named Prius the "2007 Best Resale Value" in the hybrid category. The publication also named Prius in its Top 10 list, reflecting the highest ranking of projected resale value after five years of ownership.

"Earth Month" events and sponsorships benefit the environment and education
In recognition of Earth Day, Toyota launched a partnership with the National Wildlife Refuge Association, supporting a promotional program for more than 500 refuge habitats and donating a Highlander Hybrid SUV as the grand prize for the organization's photography contest.

Toyota's ongoing partnership with Take Pride in America, a U.S. Department of Interior program, has included donations and sponsorship of National Public Lands Day. Toyota is also expanding its involvement with this program into the Take Pride in America School Program with a campaign called "Creating a New Generation of Volunteers." The campaign will educate students on the importance of environmental stewardship. Toyota has donated a Prius for the program's promotional school tours.

Toyota's "Highway of the Future: Mobile Hybrid Experience" interactive exhibits continued their nationwide tours with Earth Day stops at EarthFair festivals in New York and San Diego. The exhibits educated visitors on how to improve the environment, the benefits of hybrid vehicles, energy conservation, alternative fuels, and more.

Toyota Canada celebrated Earth Day with a Toronto environmental fair for Associates and contractors, which included the collection of 5555 pounds of e-waste in two days. The items that were sent to recycling centers instead of landfills included televisions, computer monitors, printers, fax machines, batteries, cell phones, and PDAs.

Lexus sponsors competition for environmental innovators
For the second consecutive year, Lexus has served as the Transportation category prize sponsor of the California Clean Tech Open, an annual competition promoting the creation of clean technology. The event is a unique "business plan competition." It seeks entries from professionals, scientists, and students alike who are prepared to take their innovations to the marketplace by building and sustaining a new company. The Transportation category is designed to attract technologies that improve fuel efficiency, reduce air pollution, and minimize dependence on gasoline.

Toyota environmental reports are available for download
The 60-page 2006 Toyota North American Environmental Report and a 16-page summary document are available for download at http://www.toyota.com/about/environment/news/. The reports include coverage of environmental aspects of Toyota products and processes, and document the environmental life cycle of Toyota vehicles, from design through manufacture, sales, distribution, and end-of-life management.

  Toyota Motor Corp. plans to build a low-cost car undercutting Renault's emerging-market Logan through a "radical" rethink in design and production, the president of the fast-growing Japanese automaker said.
"The focus is on low-cost technology," Toyota president Katsuaki Watanabe told Britain's Financial Times newspaper in an interview published Monday.
    He declined to set a price for a low-cost car but said it would be "at least" less than the Logan.
Renault has started production of the Logan, which will cost from 5,000 euros (6,200 dollars) on up, touted as a budget model for consumers in emerging economies such as China and Russia that conforms to European standards.
    Watanabe said that Toyota could slash the price by targetting costs throughout production.
"Everything from design to production methods will be radically changed and we are thinking of a really ultra-low-cost way of designing, using ultra-low-cost materials, even developing new materials if necessary," he said.
    The plan would create a new challenge to struggling US automakers.
    Toyota is set this year to overtake General Motors as the world's largest automaker.
    The Japanese automaker has cashed in by pioneering environmentally friendly hybrid cars and has also seen success with its luxury Lexus line.
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The riding pleasure of the 2007 Camry is much refined; the refinement in handling is sportier this year. The Vehicle Stability Control in coordination with the ABS and the EBD systems adjusts throttle and braking to curb oversteer and understeer.

Power delivered by the combination of the four-cylinder engine and the electric motor in the Hybrid is nearly same as the V6. Camry Hybrid?s acceleration, brakes and clutch operations are performed by wires and not through the conventional method. This drive-by-wire method replaces the hydraulic assembly connecting the pedal to the throttle and brakes. It also reduces the weight and space in the engine compartment considerably.

   

The Hybrid?s battery recharges through the generators that run against the disc or the drum when the brakes are slammed. The Hybrid functioning is seamless; the phase when the gasoline engine is assisted by the electric motor is not felt. It synchronizes smoothly without complaints making the technology a welcome.

Toyota is known for its finish quality and Camry (see toyota nassau) is another feather in Toyota?s cap. The compact dash has been redesigned with the centre stack extending down till the shifter. The navigation system is placed on the centre stack and a 3-spoke wheel replaces the 4-spoke steering wheel with added controls on it. The steering gets a telescoping function.

Added features on the XLE and Camry Hybrid is a ventilation system that uses "Plasmacluster? ionizer technology that helps reduce airborne mold spores, microbes, fungi, odors, germs and bacteria inside the passenger cabin. Lot of wood-like material is used inside the door panels and in the cabin to make it look elegant. The top XLE model?s backrests recline 8 degrees more than the others.

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Catering to the need of the mass buyers in the US, nassau toyota truckone of the best car makers has launched its Camry Hybrid version. The Camry Hybrid is built on these lines, ultra smooth performance, high fuel efficiency and simpler driving is its USP.

The Toyota Camry competes for best-selling car honors in America. A tremendous success as a midsize family sedan, the Camry is technologically advanced, stylish and reliable. Revisions for the 2007 is evident in every corner, updates include a roomy interior, additional luxury-oriented features, an available 268 hp V6 mated with a 6-speed automatic transmission, and a gasoline-electric hybrid model that earns EPA fuel economy estimates of 43/37 mpg city/highway. This engine gets power from a 147 hp I4 engine plus 45 hp electric motor with an ultra-small inverter, a compact battery and a transaxle. The power of the electric motor is used in combination with the gasoline engine or individually.

   

It?s not only the exteriors and the interiors which get a makeover, the engine, transmission and handling receive changes. The Camry is launched in five trims viz., Camry CE, LE, the sporty SE, the premium XLE and the Hybrid. The 2007 Camry gets a basic warranty of 3 years or 36,000 miles.

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